Pedal the Cause is a non-profit organization that raises money for cancer research by hosting an annual bike riding event. The brand predominantly uses visuals of bicycling attendants to promote their events, but they felt the purpose behind the event was not effectively represented.

To help create a more comprehensive message, a series of simple visuals were created featuring a blend of elements from bicycling and cancer research. These visuals were then incorporated into a poster series and flyers to promote the organization and event.