The Nerve to Grow
Logo, Branding, Presentation
To achieve greatness, it takes unwavering determination, unparalleled resilience, collective ambition, and comprehensive support.
And we’ve got it!
For their 2024 national sales meeting, Axogen needed an identity that captured the essence of it’s name (The Nerve to Grow).
The name was inspired by early mountaineers who dared to reach new heights. This became the main focus for the aspirational visuals, while paired with gritty textures to emphasize the challenges and the determination required to overcome them.
