Amicus Therapeutics’ recently conducted a brand evolution for Pombilit + Opfolda, while also receiving new clinical data that needed to be shared with HCPs, so they took the opportunity to make some improvements to their site.

The original site contained robust clinical content but struggled with visual hierarchy or optimized navigation, which meant users had difficulty scanning and locating specific sections quickly. To address these challenges, we focused on an updated design that balanced clarity and usability. This meant clearly defining content sections through type hierarchy and spacing, introducing a more prominent secondary navigation to help users scan between sections, and incorporating consistent brand elements to reflect the evolved identity.

The final design delivers a clean, cohesive experience that supports both quick scanning and deeper reading. By aligning visual design with strategic information architecture, the site now feels more approachable for healthcare professionals seeking detailed product and clinical information.

Visit Pombilitiopfoldahcp.com.